The Allied Advantage: Creative Content and The New Paradigm

This is an introduction to a series of ongoing articles that looks at how to stay relevant a world dominated by social networks, AI, digital natives and great uncertainty.

We approach strategy differently than most creative agencies focusing on video, photo, and content production. Normally, this relationship is transnational, you pay X amount and get Y delivered. Our background in design thinking, product development, and helping organizations innovate has put us at the forefront of a new experiential paradigm.

TipsPhillip SwansonMarch 6, 2019innovation, marketing, Design ThinkingComment

VLOG: How Lensrentals Turned a Piece of Tape into a Video and Photography Rental Innovation

In my last Vlog I covered how we're integrating design thinking and service design methods into our production process. Lensrentals.com, and a simple piece of tape, provide a fantastic example of these principles in action.

Let me explain.

TipsPhillip SwansonJune 20, 2018Allied Productionsservice design, design, Design Thinking, Innovation, FILMMAKINGComment

VLOG: Design Thinking and Our Video Production Process

We've had a few questions from readers about what we mean when we say "our process digs deeper into understand your business and your consumers" and our answer is surprisingly simple; Design Thinking. Simply put, we use the tenants of design thinking to help design our strategy, video production, and photography work.

Allied Expertise

The Who, What, Why and How behind Allied Productions.