How to utilize live streaming during a pandemic.

Often, circumstances beyond our control such as the Coronavirus can result in business contingencies which require live streaming of events, church services, company meetings or training sessions. Some businesses will choose to attempt this on their own and often encounter roadblocks. While many streaming services and apps have made the process much easier than it was in the past, there are some things to consider when deciding on hiring outside help or attempting to produce a live stream event on your own. Depending on the number of speakers, the audio setup, the environment, and the overall project needs; having a dedicated individual running the switcher can be essential. A simple interview can be accomplished utilizing Google hangouts but a multi-speaker training session requires more planning and equipment.

Tipsceci mcgraneMarch 12, 2020livestream, caronavirusComment

Studio Days: How to Make Your Own Quasar Science LED Mounts

You’ve seen a set of Quasar Science LED tubes. We guarantee it. These long, versatile tubes of light have taken the video work by storm. What started as a way to turn heads with light design has morphed into an amazingly powerful lighting tool. The unique properties of Quasar Science LED tubes (a long, large, light, and power soft light source) lets you hide them almost anywhere.

TipsPhillip SwansonMay 31, 2019led, Lights, lighting, quasarComment

The Allied Advantage: Creative Content and The New Paradigm

This is an introduction to a series of ongoing articles that looks at how to stay relevant a world dominated by social networks, AI, digital natives and great uncertainty.

We approach strategy differently than most creative agencies focusing on video, photo, and content production. Normally, this relationship is transnational, you pay X amount and get Y delivered. Our background in design thinking, product development, and helping organizations innovate has put us at the forefront of a new experiential paradigm.

TipsPhillip SwansonMarch 6, 2019innovation, marketing, Design ThinkingComment

The Last Minute: Delivering Outside In to The Huffington Post

TipsPhillip SwansonNovember 16, 2018Video Production, Business, Video, CINEMATOGRAPHYComment

VLOG: How Lensrentals Turned a Piece of Tape into a Video and Photography Rental Innovation

In my last Vlog I covered how we're integrating design thinking and service design methods into our production process. Lensrentals.com, and a simple piece of tape, provide a fantastic example of these principles in action.

Let me explain.

TipsPhillip SwansonJune 20, 2018Allied Productionsservice design, design, Design Thinking, Innovation, FILMMAKINGComment

VLOG: Design Thinking and Our Video Production Process

We've had a few questions from readers about what we mean when we say "our process digs deeper into understand your business and your consumers" and our answer is surprisingly simple; Design Thinking. Simply put, we use the tenants of design thinking to help design our strategy, video production, and photography work.

TipsPhillip SwansonMay 29, 2018design, Design Thinking, Video Production, photographyComment

Pacing: The pulse of a movie

The standard definition of pacing is the rate at which a story is being told. However, I begin with the quote by Henry David Thoreau because in my studies I have found that pacing is a very subjective aspect of storytelling and specifically in this case, film viewing. A film that may seem to drag on to one person may feel like a "slow burn" to another and neither person would be wrong or right.

TipsDennis StackApril 17, 2018Tips, screenplay, writing, filmmaker, tutorials, filmtheory, filmpacing, filmhistoryComment

Be Intentional With Your Photography and Video Production

Creating art, great marketing content, and connecting with your audience is much more than an object and a shutter. There are an infinite number of variables to consider before a photo shoot, or video production. The following tips will help you better connect with your client, their needs, and create more valuable content.

TipsPhillip SwansonMarch 21, 2018Allied Productions advice, marketing, photo, photography, videoComment

How to Connect With Your Video Production & Photography Clients to Drive Impact

Ted has sat in at the studio the last couple weeks, and even joined us on location for a artist interview and head-shot session at the Kendall School of Art and Design (blog coming soon). His wisdom of digital media and content production is only matched by his strategic mind and ability to demystify the art of client-to-agency relationships. Below are a few things we've picked up from Ted in our time together.

TipsPhillip SwansonFebruary 26, 2018tutorials, tips, testimonialsComment

Searching for the Perfect Headshot: Adapting Your Shoot On Location

Location photography work always presents unique challenges, and for us, it creates many opportunities to practice the principle of adaptation. Last Sunday, we shot some location headshots and a video interview.

Tipsceci mcgraneFebruary 11, 2018bts, photography, headshots, informationComment

How We Capture Premium Product Photography During Video Productions

TipsPhillip SwansonDecember 29, 2017video, lighting, photogaphy, product, brandComment

Allied Expertise

The Who, What, Why and How behind Allied Productions.