We've had a few questions from readers about what we mean when we say "our process digs deeper into understand your business and your consumers" and our answer is surprisingly simple; Design Thinking. Simply put, we use the tenants of design thinking to help design our strategy, video production, and photography work.
Often, while shooting food photography you encounter a situation where the client wants to add rising steam to the image. Sometimes this can be achieved practically and if the timing and location are favorable it can look great in camera. However, you may encounter a situation where you will need to add steam to the image in post. Rather than simply finding a vectored image to overlay, digital steam effects can be achieved in a controllable, predictable way utilizing the following steps:
Read MoreCreating art, great marketing content, and connecting with your audience is much more than an object and a shutter. There are an infinite number of variables to consider before a photo shoot, or video production. The following tips will help you better connect with your client, their needs, and create more valuable content.
Read MoreLocation photography work always presents unique challenges, and for us, it creates many opportunities to practice the principle of adaptation. Last Sunday, we shot some location headshots and a video interview.
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